Papa Media

When you launch a business for the first time, it is important to have the ideal foundation for development and growth. Your business has to remain visible in the marketplace and in your industry. It should begin to attract its first group of targeted customers and you should treat those customers as if they were the lifeblood of your business to create a good reputation and to build a stronger company brand. Unfortunately for new business owners, the challenge faced is usually the type of marketing and the results. There are several reasons why this is the case.

 

Some of the Reasons

One of the reasons that new business owners are challenged is due to limited resources. With limited working capital, new business owners find it hard to spend money on soliciting the services of a marketing professional or spending money on the marketing and promotion themselves. This is especially true in the early phases of the business. Another reason for the limitations is lack of marketing knowledge or little marketing knowledge. With no brand history, there is not much information that new business owners can gather to get the right message out to the appropriate demographics. Not being established enough results in greater risk.  If a marketing campaign does not work out, the new business owner will be out of some large sum of money, which is already tight as it is.         

The Challenges

These challenges cause many new business owners to exercise caution when it comes to marketing the business. However, marketing is an essential part of any business and cannot be avoided. It is a necessary component to grow your business. Instead of avoiding this important element, it is better to think of specific strategies to optimize your marketing success and to minimize the risks. This will compensate for your limited knowledge and experience, attracting new customers and still being cost effective. Below are several marketing strategies of utmost importance and effectiveness.      

                                                                               

The Brand

It is important to create a brand identity for your business. You have to stand out among a stream of competitors. To do so, you must do the things that will allow customers to become familiar with your business and your vision. This is the right way to begin to build customer relationship. Your brand should convey the right message, but in an interactive way across various messaging channels. Your brand must be consistent and executed properly, always maintaining the same message.

The Content

To run a business online or offline, content is going to be important. Why? Most people will oftentimes seek valuable information before doing business with a company. If you can portray yourself as an expert in your industry, you will gain the respect of your targeted audience and be the ‘go to’ business when they are looking for value. Therefore, it is important to write good content and to market it to the right audience. Using specific and popularly searched keywords in your articles or posts will attract the right customers. The search engines love good content and will pick up your content and rank it. This is one way that your targeted audience will find you.

Social Media

You cannot avoid social media marketing since this is one of the formulas for success online these days. Thousands of your targeted customers are flocking to social media. This can be a time consuming process, but important as well. You can start by syndicating and sharing your content on various social media network. In so doing, it could create viral effect as other people start to share it with their followers. Stay in the conversation and you will begin to build relationships with your potential customers.

Quora has become quite popular, known for the easy way that you can ask questions and get answers. This service is focused on social media and since its launch in 2009; it has almost taken over the backbone of social media. The company was founded by a CTO of Facebook and already the site has attracted many CEOs, industry insiders, journalists and small business owners because of their eagerness to answer a wide range of questions at no cost. Many queries exist on the site that relates to crowd sourcing. However, there is a comprehensive list of people with networking intentions, which you can take advantage of. How can you use this service to promote your business? It is the same way that other industry leaders have. You can do the same.

New Ideas for Blog Post

On the website, you will find a bunch of topics that relate to your business. You choose the questions that will showcase you as an expert and answer them. It is that simple. However, you can also make further impact by posting your own questions as soon as you can come with new ideas to discuss. This is the ideal way to tackle writer’s block for a blog post. Find the unanswered topic that you are an expert in. Make sure it has a large following. Make your opinion known by answering the question.

Lines of Communication

Don’t use Quora to conduct or secure business outright. It can be a turn off for most people. You can connect with the right target audience by being proactive, sincere and informative. Once you answer a question, you will receive a notification of all your following. You will also know when someone makes a comment or likes your answers. It is at this time that you could send a direct message to reach out to them as long as this is done in a respectful manner without any sales pressure. Interacting with people on Quora will help you to sharpen your communication skills and also aid you in the evaluation of each question in order to give concise and clear responses. Listen to the community feedback and find out what will work and why it works.

Self Promotion

It cannot be said more than ever – do not self promote your business on Quora. It is best to build rapport and relationships, subsequently building your own reputation. Your expertise will be noticed by those that you have helped with your answers. So, give knowledgeable and detailed answers to get the best promotional responses from your audience.

The Importance of Questions

On Quora, questions seem to carry more weight than answers do. Yes, there will be competition, but it appears to exist in the best questions. Therefore, it is safe to say that, for promotional purposes, the value on Quora is in the next best question. So, you should make sure that you ask interesting and intriguing questions so that you get the best feedback from the answers given. You have a great business advantage by also taking this route. Try using Quora today.

The NSA has garnered a lot of ill will in the past couple years, and rightly so. The agency responsible for widespread clandestine surveillance of both the American people and international allies of the nation has caused massive amounts of public distrust in the agency and its programs, and in the wake of all of that the NSA has decided to reorganize, a move that is likely to cause more distrust. But what does the new Directorate mean, and what should the public expect from it?

 

The Reorganization

 

The major move being made in the NSA’s reorganization plan is the merging of its Signals Intelligence Directorate and its Information Assurance Directorate into a single Directorate of Operations. The former currently deals with what would widely be considered spying activities, while the latter currently looks at what is categorized as domestic protection.

 

The new single directorate will be put in place under a two year plan, with the NSA announcing its hopes that the new plan will better address national security threats with a particular focus on cyber missions. In addition to Operations, five more directorates will be created, refocusing the NSA on conducting research.

 

The move was a long time coming before the public announcement, and will reorganize much of the NSA workforce along with the directorate titles and operations. It also goes directly against a suggestion made shortly after Edward Snowden’s leaks. At the time, the President’s Review Group argued that the Information Assurance Directorate become a separate agency under the Department of Defense due to its function in protecting domestic, particularly cyber, information. The Review Group found it to run counter to the rest of the NSA’s espionage work, but despite worries about conflicts of interest, the Directorate will be merged rather than removed from its spying counterpart.

 

Public Concern

 

No move the NSA could make after the Snowden leaks would have been considered a satisfactory response, and for that reason public mistrust is already coming through regarding the announcement. Behind the breadth of criticisms, though, there is one major concern that both valid and repeated. That concern is that there is a conflict of interest within the two goals of this now single directorate.

 

The Information Assurance Directorate is largely involved with our nation’s cyber security, and it is their job to beef up and reinforce security standards. The Signals Intelligence Directorate, on the other hand, is able to accomplish more when security standards elsewhere are weaker. If the IAD promotes the adoption of more robust cyber security at home, those standards will eventually move on to other regions, making it more difficult for the SID to do its job fully and completely. Having the two directorates separate at least gave the sense that each was able to operate without direct influence of the other. Now that they are one in the same, there is widespread concern over which objective will win out in the end, the international offensive or the domestic defense.


Several Marketing Strategies that Need Little Cash

When you launch a business for the first time, it is important to have the ideal foundation for development and growth. Your business has to remain visible in the marketplace and in your industry. It should begin to attract its first group of targeted customers and you should treat those…

How to Market your Business with Quora

Quora has become quite popular, known for the easy way that you can ask questions and get answers. This service is focused on social media and since its launch in 2009; it has almost taken over the backbone of social media. The company was founded by a CTO of Facebook…

What The New NSA Directorate Means

The NSA has garnered a lot of ill will in the past couple years, and rightly so. The agency responsible for widespread clandestine surveillance of both the American people and international allies of the nation has caused massive amounts of public distrust in the agency and its programs, and in…