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The driving force behind The Fred Factor is Fred the friendly postman, who takes pride in his work and brightens the lives of his customers. When motivational speaker Mark Sanborn met Fred, it not only changed his life, but the lives of thousands of readers. After observing Fred’s genuine enthusiasm for a job that others might find monotonous, Sanborn started singing his praises to clients all across the country. Soon people were asking what they could do to be more like Fred, and various companies were even offering Fred Awards for outstanding customer service. Fred Mania was born. One of Sanborn’s key tenants is that Freds are everywhere! In addition to Fred the postman, readers are introduced to helpful hotel workers, cheerful bar tenders, and one hilarious flight attendant, who all bring remarkable energy to their jobs. The Fred Factor encourages us to notice the Freds all around and take inspiration from them. “As a professional speaker, it is easy to find and point out what's ‘wrong’ with quality, customer service, and business in general. Finding examples of what's ‘right,’ or even praiseworthy, is much harder,” writes Sanborn. And although praiseworthy examples may be few, readers will learn how to develop the Fred within, and help others find their inner-Fred. The Fred Factor largely deals with tactics for offering great customer service and finding dignity and excitement in the workplace. Still, with its delightful anecdotes and practical advice, Fred has enriched the lives of many, and is perfect for the office, the classroom, or even the beach. Bright, brilliantly paced, and to the point, this fresh take on self-improvement will have you grinning from the first page.

Reviewer: PapaMedia About the Author, March 12, 2010	Reviewer: PapaMedia About the Author, March 12, 2010