Member Reviews:

In The Tipping Point, Malcolm Gladwell opens our eyes to the dynamics of contagiousness and epidemics. Applying principles of virology normally reserved for epidemiologists, he effectively shows how this process can be applied to everyday human interactions. With a variety of challenging examples from social science experiments, nature and big business, The Tipping Point inspires new ideas about social relating. Recognizing certain behaviors in people can alert you to their particular strengths: Connectors, with their many unforgotten acquaintances, Mavens, the collectors of diverse information, and Salesmen, the people with persuasive personalities. It will give you some insight into the kinds of people you need to gather around you if you want to convey an idea or product to a large number of people. Understanding the three rules of epidemics - The Law of the Few, The Stickiness Factor, and The Power of Context - can help you create positive epidemics with your own ideas and products. With business examples and case studies, you will come away looking at your social interactions from a different perspective. You may find yourself looking at the small things that surround you in your everyday environment, creating the context of your life, and making a few changes that could tip things in your favor.