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Title: Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Publisher: Back Bay Books
Media: Books
Format: Paperback
Language: English
Page Count: 320
ISBN-10: 0316010669
ISBN-13: 9780316010665
Condition: New
Price: $16.95
Availability: In Stock. Ships within 24 hours.
Sales Rank: #20,422 in Books
Release Date: April 03, 2007
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Book Description
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life. |
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Member Reviews:
Reviewer: Papa Media
Great Book!, June 21, 2008
"Blink" is Malcolm Gladwell's guide to thinking and better decision making. He outlines a variety of different real life situations and explains how Blink can make all the difference. As circumstances unravel, the author explores the steps and questions related to Blink and encourages one to think more carefully and understand when this decision making should come into play.
Following his theory, Gladwell introduces thinking as a process that takes place within the first two seconds of a meeting or event. He outlines brain research, relationship studies, and even logic puzzles to explore how thinking can happen as “thin-slicing” and how this becomes effective decision making. While the storyline is very narrative, it also brings a sense of motivation to the forefront. It inspires the reader to delve into one's own decision making process and realize that decisions and change can all happen in a blink. |
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