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"Blink" is Malcolm Gladwell's guide to thinking and better decision making. He outlines a variety of different real life situations and explains how Blink can make all the difference. As circumstances unravel, the author explores the steps and questions related to Blink and encourages one to think more carefully and understand when this decision making should come into play. Following his theory, Gladwell introduces thinking as a process that takes place within the first two seconds of a meeting or event. He outlines brain research, relationship studies, and even logic puzzles to explore how thinking can happen as “thin-slicing” and how this becomes effective decision making. While the storyline is very narrative, it also brings a sense of motivation to the forefront. It inspires the reader to delve into one's own decision making process and realize that decisions and change can all happen in a blink.