Title: Blink : The Power of Thinking Without Thinking Author: Malcolm Gladwell Publisher: Little, Brown and Company Media: Books Format: Hardcover Language: English Page Count: 288 ISBN-10: 0316172324 ISBN-13: 9780316172325 Condition: New Price: Availability:In Stock. Ships within 24 hours. Sales Rank: #36 in Books Release Date: January 11, 2005
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Product Description How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.
"Blink" is Malcolm Gladwell's guide to thinking and better decision making. He outlines a variety of different real life situations and explains how Blink can make all the difference. As circumstances unravel, the author explores the steps and questions related to Blink and encourages one to think more carefully and understand when this decision making should come into play.
Following his theory, Gladwell introduces thinking as a process that takes place within the first two seconds of a meeting or event. He outlines brain research, relationship studies, and even logic puzzles to explore how thinking can happen as “thin-slicing” and how this becomes effective decision making. While the storyline is very narrative, it also brings a sense of motivation to the forefront. It inspires the reader to delve into one's own decision making process and realize that decisions and change can all happen in a blink.
Reviewer: PapaMedia About the Author, March 12, 2010
Reviewer: PapaMedia About the Author, March 12, 2010
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