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Title: Blink : The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Publisher: Hachette Audio
Creator: Author (Reader)
Media: Books
Format: Audio Cassette (Audio Book)
Language: English
ISBN-10: 1586217615
ISBN-13: 9781586217617
Condition: New
Price:
Availability: In Stock. Ships within 24 hours.
Sales Rank: #622,777 in Books
Release Date: January 01, 2005
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Product Description
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of thin slices of behavior. The key is to rely on our adaptive unconscious --a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us mind blind, focusing on the wrong cue leaves us vulnerable to the Warren Harding Effect (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the dark side of blink, he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff |
Average Member Review:  based on 1 review.
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Reviewer: PapaMedia
Great Book!, June 21, 2008
"Blink" is Malcolm Gladwell's guide to thinking and better decision making. He outlines a variety of different real life situations and explains how Blink can make all the difference. As circumstances unravel, the author explores the steps and questions related to Blink and encourages one to think more carefully and understand when this decision making should come into play.
Following his theory, Gladwell introduces thinking as a process that takes place within the first two seconds of a meeting or event. He outlines brain research, relationship studies, and even logic puzzles to explore how thinking can happen as “thin-slicing” and how this becomes effective decision making. While the storyline is very narrative, it also brings a sense of motivation to the forefront. It inspires the reader to delve into one's own decision making process and realize that decisions and change can all happen in a blink.
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